How Online Ordering Systems are Transforming the Food Industry
7 min read
Mar 15, 2024
The rise of online ordering systems has been a game-changer for restaurants. Platforms like Fudr have empowered businesses to meet the growing demand for convenience while ensuring operational efficiency.
The Shift Toward Online Ordering
The modern consumer prioritizes convenience, and online ordering delivers exactly that. According to recent studies, online food delivery revenue is expected to grow at a compound annual growth rate (CAGR) of 10.5% by 2027.
Benefits of Online Ordering for Restaurants
Increased Revenue: Customers tend to order more when they can browse menus leisurely, leading to higher average order values.
Enhanced Efficiency: Online systems eliminate errors caused by miscommunication during phone orders.
Better Customer Insights: Detailed data on customer preferences and order history helps restaurants craft targeted promotions.
Contactless Experience: Post-pandemic, safety has become a priority. Online ordering ensures a contactless transaction, fostering customer trust.
Key Features of an Online Ordering System
Customizable Menus: Easy updates for pricing, availability, and seasonal specials.
Multiple Payment Gateways: Secure options for credit/debit cards, UPI, wallets, and cash on delivery.
Delivery Management: Real-time tracking, route optimization, and integration with third-party delivery services.
Upselling Opportunities: AI-driven recommendations for combos, add-ons, or popular dishes.
How to Implement an Online Ordering System
Restaurants can choose from two approaches:
Third-Party Platforms: Zomato, Swiggy, and Uber Eats offer massive reach but charge hefty commissions.
Branded Solutions: Platforms like Fudr allow restaurants to create their own ordering systems, retaining control and reducing dependency on third parties.
